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Feishu Hong Kong / Resources

King Kong Men's Wear Teams Up with Feishu to Clothe High-Quality Chinese Brands in a "Digital Intelligence Makeover"

"The launch of Feishu marks a crucial step in our journey to drive organizational evolution, empowering every team member to surpass their limits and continuously create value."

K-Boxing × Feishu Signing Ceremony

Recently, K-Boxing held its Feishu Kickoff Meeting in Shanghai. The event was attended by K-Boxing CEO Hong Boming, CDO Zhou Dayong, and Feishu Commercial Vice President Fu Xuedong, along with core teams from both sides, marking the official full-scale launch of the partnership between K-Boxing and Feishu.

Founded in 1980, K-Boxing is a leading enterprise in China's business casual men's apparel sector. Starting with a single blazer, K-Boxing has specialized in blazers for 46 years, building a strong market reputation through "leading design" and "extensive tailoring expertise." It has been ranked as the "Most Valuable Men's Apparel Brand in China" for several consecutive years. Today, K-Boxing operates nearly 2,000 brand stores nationwide, covering almost 900 cities and districts, and has developed a multi-brand portfolio including K-Boxing, KB HONG, KBXNG, CNCN, and ENG, driving transformation toward high-end domestic fashion and youth-oriented upgrades.

Given the operational challenges brought by its extensive national store network, multiple concurrent brands, and omnichannel integration, traditional collaboration models can no longer meet the higher standards of agile responsiveness and knowledge accumulation. By fully adopting Feishu, K-Boxing will focus on four key areas—intelligent office operations, knowledge management, AI empowerment, and talent development—to build a future-ready digital collaboration foundation.

At the kickoff meeting, K-Boxing CEO Hong Boming said: "An outstanding company, a great organization, is essentially one that enables ordinary people to achieve extraordinary things together. Introducing Feishu is precisely an important step in advancing our organizational evolution, enabling every colleague to break through personal boundaries and continuously generate value. I believe that by leveraging tools effectively and deepening collaboration, K-Boxing employees will unlock even greater potential on this platform."

K-Boxing CEO Hong Boming

Feishu Commercial Vice President Fu Xuedong added: "In the era of artificial intelligence, what we're witnessing is not merely an upgrade of tools, but the evolution of organizational capabilities. Feishu is committed to walking alongside K-Boxing, supporting this benchmark high-end domestic brand in strengthening its organizational competitiveness."

Looking ahead, K-Boxing will collaborate closely with Feishu to explore AI applications across diverse scenarios such as store operations, design and R&D, and supply chain management, harnessing digital and intelligent capabilities to propel high-end domestic brands to new heights.

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