"Feishu enables individual experience to crystallize into organizational capability, and empowers AI to continuously amplify every employee's creativity."
Jinwen Group Partners with Feishu to Launch AI Transformation
Recently, Jinwen Fashion Group Co., Ltd. held an AI launch ceremony and signing event with Feishu. Wang Zhiqin, Chairman of Jinwen Group; Zhao Yue, Director; Song Jian, Head of Big Data Center; Fu Xuedong, Feishu’s industry lead for Consumer & Integrated sectors; Zhou Hongyu, Head of Customer Success for Eastern China; along with core team members from both sides attended the event. Building on Feishu’s comprehensive collaboration platform and enterprise-grade AI capabilities, the partnership will deeply explore areas such as organizational efficiency enhancement, knowledge accumulation, and practical AI implementation, jointly charting a path toward intelligent upgrading in the textile and apparel industry.
Transcending Cycles Through Product Excellence and Brand Culture
Founded in 1997, Jinwen Group owns multiple proprietary brands including Teenies Weenie, VGRASS, and Yuanshen, covering research, design, manufacturing, marketing, and retail of mid-to-high-end apparel. From classic collegiate styles to Eastern aesthetics, from intangible cultural heritage Yunjin silk to trendy IPs, Jinwen has consistently relied on product innovation and brand culture to navigate industry changes.
Building an AI-Driven Agile Organization
In light of rapid advancements in AI technology, Jinwen Group has established a dedicated AI Committee focused on piloting AI applications across e-commerce, product development, marketing, and operational management. The e-commerce team has already begun using Feishu. For Jinwen, AI is not merely a tool for efficiency—it is a core engine that stimulates employee creativity and enhances organizational agility.
Creating a Unified Collaboration Platform to Accumulate Organizational Assets
As part of this collaboration, Jinwen will leverage Feishu to build a unified collaboration platform. Beyond providing foundational collaboration tools such as messaging, calendar, documents, and meetings, Feishu delivers integrated AI capabilities through its integration with Doubao Work. Together with Knowledge Base and Miaojì, it transforms fragmented personal experiences and business processes into searchable, reusable knowledge assets. Using low-code tools like Multidimensional Tables and Miaoda, frontline teams can quickly build lightweight applications. As business scenarios accumulate, AI will further take over repetitive tasks such as information organization and data processing, freeing up employees to focus on creative and innovative work.
Jinwen Group & Feishu Signing Ceremony
Facilitating Knowledge Flow to Empower Creative Growth
Zhao Yue, Director of Jinwen Group, stated: "This collaboration will fully leverage Feishu’s strengths in collaboration, knowledge management, and AI to enhance efficiency and drive organizational innovation across the company. We aim to effectively transform individual experience into organizational capability, promote continuous knowledge circulation and reuse within the enterprise, and further unlock the creative potential of every employee."
Fu Xuedong, Feishu’s industry lead for Consumer & Integrated sectors, noted that AI transformation is not just a technological upgrade, but also an evolution in work methodologies and organizational capabilities. Only with leadership engagement and employee participation—consistently accumulating and replicating frontline innovations—can AI truly become productive. Feishu will continue supporting Jinwen’s implementation journey, jointly developing replicable AI blueprints for the apparel industry.
Weaving an Intelligent Future
Stitch by stitch we craft brands; action by action we build organizations. With Feishu as its digital foundation, Jinwen Group is driving deeper integration among product excellence, organizational experience, and AI capabilities, exploring new pathways for intelligent transformation in the textile and apparel industry.
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