"We look forward to working with Feishu to truly transform AI into economic value and productivity."
Teaming Up with Feishu to Explore New Pathways for Digital and Intelligent Transformation in the Beauty Industry
On September 9, Shanghai Shanghai Cosmetics Co., Ltd. (hereinafter referred to as "CCM") held a launch meeting and signing ceremony with Feishu in Shanghai. CCM Senior Vice President Wu Sirui and Feishu's East China Head of Consumer & Integrated Industries Zang Liang led core teams from both sides to attend. Leveraging Feishu’s integrated collaboration platform and enterprise-grade AI capabilities, the two parties will collaborate on enhancing workforce efficiency, knowledge accumulation, and AI application scenarios, jointly exploring new pathways for digital and intelligent development in the beauty industry.
Deepening Multi-Brand Strategy to Advance Research and Operational Excellence
Established in 2002, CCM is an investment-driven cosmetics brand management company. Its business spans six major categories: mass skincare, maternal and infant care, personal hygiene, color cosmetics, efficacy (medical) skincare, and premium skincare, nurturing renowned brands such as Kans, newpage, One Leaf, Little Red Elephant, and Amyno that are celebrated both domestically and internationally. With two self-established multinational R&D centers and supply chain bases, CCM has driven concurrent growth in R&D capability, product quality, and operational efficiency.
Driving Organizational Transformation with AI: Building a Customized AI Scenario Map
The beauty market features diverse channels and rapidly shifting trends. For CCM, AI is not merely a tool for individual productivity enhancement, but a long-term strategic investment aimed at organizational transformation and business growth.
In response to its multi-brand, omnichannel business model, both parties have conducted in-depth research across multiple brand departments, mapping out a customized AI scenario blueprint for CCM. For example, using DouBao to aggregate fragmented operational data from various channels and generate visual dashboards, enabling clearer insights into channel performance; leveraging AI to assist in analyzing customer service conversations and live-streaming scripts, expanding the scope of quality checks and improving issue identification efficiency; storing meeting notes, messages, and documents as knowledge assets based on access permissions, transforming collaboration from linear workflows into interconnected, networked cooperation. Additionally, both sides will launch the "CCM AI Pioneer Competition" to encourage frontline employees to integrate AI into real business scenarios.
"With Feishu's support and our deep understanding of the business, CCM is certain to turn AI into tangible economic benefits and productivity, positioning itself among the best in this field," said Wu Sirui. He added that CCM’s operations span offline retail counters, e-commerce platforms, and fast-evolving content commerce, and expressed hopes to work closely with Feishu to strengthen organizational collaboration and knowledge accumulation, leverage expertise in content commerce to expand globally, and explore a new human-AI collaborative organizational model.
Wu Sirui, Senior Vice President of CCM
"Technology itself is democratized—what truly becomes a competitive barrier in the AI era is a company’s unique contextual knowledge system," said Zang Liang. "Feishu is a natural container for enterprise context, capable of aggregating meeting notes, messages, and documents into organizational assets according to access rights, enabling AI to evolve from 'individual efficiency' to 'enterprise-wide efficiency.' This collaboration also marks an investment in empowering every CCM employee to embrace AI. We are confident in standing shoulder-to-shoulder with CCM to win this battle for efficiency under the new AI paradigm."
Leading the Intelligence Upgrade of Domestic Beauty Brands
CCM’s adoption further expands Feishu’s footprint among leading domestic beauty enterprises. Currently, nine out of ten top ten publicly listed domestic beauty companies by revenue have chosen Feishu. Looking ahead, CCM will use Feishu as its collaboration and knowledge foundation to drive deeper AI integration into real business scenarios such as operational analytics, content commerce, and customer service, continuously building organizational capabilities and improving operational efficiency, offering a fresh interpretation of digital and intelligent transformation for the beauty industry.
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