December 3 – The grand finale of the 2025 Feishu AI Efficiency Pioneer National Competition concluded successfully in Shanghai. In this event, hailed as a “real‑world readiness review” for digital transformation in Chinese enterprises, Bloomage Biotechnology Co., Ltd. (hereinafter referred to as “Bloomage”) stood out among more than 130 companies and over 230 competing projects nationwide, successfully earning a place in the national finals with its innovative case, the “Pharmaceutical & Medical Device AI Employee Empowerment Assistant.”
As a global leader in biotechnology, Bloomage demonstrated on the finals stage how the deep integration of Feishu and AI technology can completely reshape the management model of its pharmaceutical & medical device business line. This revolutionary leap – from “information porter” to “intelligent decision engine” – provides a highly valuable practical template for digital transformation in the pharmaceutical and biotechnology industries.
Breaking Through the “Information Fog”:
When 160 Daily Reports Meet AI
As the world’s largest research, development, production, and sales enterprise for hyaluronic acid, Bloomage holds 43% of the global raw material market share. Its pharmaceutical & medical device business line has more than 400 front‑ and mid‑office employees, with extensive business coverage. However, as the business expanded rapidly, management faced serious challenges of “information fog” and employee “growth islands.”
Under the traditional model, each sales team generated approximately 160 CRM daily reports every day. A frontline manager spent at least 13 hours per month just extracting key points from these reports. Moreover, information passed through multiple layers of reporting, often causing critical details to be “polished” or filtered out, leading to delayed decision‑making at the top. In addition, with a complex product line of over 30 SKUs and a massive knowledge base, new employees found it difficult to get up to speed, and replicating experience was hard – these became major business pain points.
Business Users “Build with Blocks” Themselves:
AI Makes Daily Reports Lightweight
Faced with these challenges, the operations support team of Bloomage’s pharmaceutical & medical device business line broke with the traditional practice of “waiting for IT to schedule development.” Leveraging the low‑code nature of the Feishu aPaaS platform, they built an AI employee empowerment system themselves – much like assembling Lego bricks.
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Daily Report Intelligent Assistant: Condensed the cumbersome reporting process into three core elements: “Today’s Summary, Tomorrow’s Plan, Market Insights.” With voice input support, a salesperson can complete the report in just 2‑3 minutes. AI automatically extracts key requests and synchronises them with supervisors, turning daily reports from a “burden” into an entry point for problem‑solving.
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AI Pharma & Device Trainer: To address training pain points, the system creates a closed loop of “AI generates questions → simulated assessment → real‑time scoring → identification of weak areas.” Knowledge acquisition has been reduced from “minutes” to “seconds,” achieving uniform standards nationwide.
“I think aPaaS gives non‑technical people the power to develop.”
– Zhu Zhaoran, a member of the operations support team for Bloomage’s pharmaceutical & medical device business line, shared at the finals. “We are not programmers, but now all development is done by the business people themselves. We’ve turned the database and permission system into Lego bricks.”
Verified Effectiveness:
Information Penetration Increased to N+3
At the finals, Bloomage presented the significant results achieved by this system, using data to prove the value of AI implementation:
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Efficiency leap: Saves over 1,000 person‑days of working time per year. The reporting burden on managers has been reduced to one‑eighth of its previous level, saving each frontline manager 20 minutes per day of trivial work, allowing them to focus on strategic coaching.
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Decision penetration: Information penetration has significantly improved, moving from N+1 to N+3. Senior leaders can directly access real frontline data, no longer obscured by层层 reporting. “Previously, daily reports only reached one level above. Now, senior leaders see the real frontline data,” Zhu Zhaoran emphasised.
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Talent activation: The system builds a healthy learning ecosystem, stimulates employees’ intrinsic motivation, and makes learning feel like having a personal coach.
Industry Demonstration:
Turning “Static Knowledge” into “Dynamic Capability” with AI
Previously, Zhao Hong, General Manager of the Greater Operations & Digitalization Center at Bloomage, said: “For an enterprise to achieve business empowerment and restructuring through AI, it depends on both an AI infrastructure platform and an AI culture. Feishu has provided comprehensive support for Bloomage’s management transformation.” Feishu CEO Xie Xin noted in his competition address: “In the AI era, the protagonist is not technology – it is people.” Bloomage’s case is a vivid illustration of this philosophy.
Through its showcase at the competition, Bloomage’s “Pharmaceutical & Medical Device AI Employee Empowerment Assistant” has moved from an internal tool into the industry spotlight. Team members Zhu Zhaoran and Ma Haiyan said their goal is “to use Feishu AI to turn ‘static knowledge’ into ‘dynamic capability,’ enabling every frontline employee to become a ‘product expert.’” This vision also demonstrates the vast potential of AI technology in the biotechnology and pharmaceutical marketing sectors.